Goals are unachievable if you do not have a plan that includes an integrated digital strategy, tactics and milestones. This Discovery phase will explore where you are, where you want to go and what needs to happen along the way.

The following tools enable us to determine the key milestones from our first meeting to implementation.

Discover

We want to sit down and gain a clear understanding of your expectations, goals and assumptions. We all want to arrive at the end line together and it's best to huddle together and start a relationship based on collaboration.

Understanding your current customers and ideal ones is next. From surveys to focus groups to infiltrating events, DO goes above and beyond to ensure we understand who we're communicating with at the end of the day. We get to know them, profile them, understand their pain points, what moves them and we develop some personas.

With any new program, there's no silver bullet, BUT a journey. Using the data we've collected, we create various journeys as in today's world, your customer has multiple touch points with your brand or business. And depending on their demographics, they also have different expectations of that customer experience.

Outside of you, there's the market and competition. We analyze both, build out some nice matrices and see where the opportunity lies.

Planning

Now that the work's all done, we take all the previous data and distill that into an actionable roadmap created by our great Engagement team.

Depending on the level of engagement, we may be developing wireframes for a website, speccing out a mobile application, developing creative comps for a campaign, etc.

In most cases, with a longer engagement, we love to develop Future Visions so you can see what we imagine for you 5-10 years down the road, while we work with you to focus on the immediate solutions.

Once this round is complete, we would present and huddle together to refine and make the final product shine. (rhyme was unintentional)

and giving you a single point of contact to keep things fuss-free. The result is peace of mind for you, and more time for your creative and production teams to get on with what they do best.